Guidelines for communications, public relations, and media interactions.
Active Aid Fitness Academy is an established and highly respected company. We have a reputation for providing excellent, professional services and we enjoy strong relationships with our learners as their destination for becoming a fitness professional.
While providing this service, we will use a range of social media and other news media and we have a responsibility to be open and responsive to information requests. Social media is among the many ways our customers and business partners build their individual perceptions of Active Aid Fitness Academy and the work we do in our industry.
This policy exists to assure that information disclosed by Active Aid Fitness Academy is timely, accurate, comprehensive, authoritative and relevant to all aspects of Active Aid Fitness Academy. Adherence to this policy is intended to provide an effective and efficient framework to facilitate the timely dissemination of information.
This media policy applies to all employees of Active Aid Fitness Academy and its subsidiaries and divisions as well as members of its Board of Directors. This policy covers all external news media and social media including broadcast, electronic and print.
Sujata Kumari is designated as Active Aid Fitness Academy’s principal media contact and company spokesperson. Sujata Kumari has expertise in media relations and weighs each media inquiry to determine the best way to provide information. Among their corporate communications responsibilities they aim to:
A reporter, producer or other news media may contact you for a number of reasons, for example:
Refer all media calls to the company’s spokesperson named above. Please do not say you are not allowed to talk to a reporter or have to get permission to do so. Instead, tell the reporter: “Active Aid Fitness Academy policy is to refer all media inquiries to the company’s spokesperson. You can reach them at 9319764889.”
Whenever taking a call from the media, the same courtesy and professionalism in which we approach customers should be displayed toward the media. Please act quickly when approached by the media to ensure that the reporter’s deadline is met. This is important because the way this call is handled may be the reporter’s first impression of Active Aid Fitness Academy and that first impression may end up in the story published. In order to promote our customer service image, it is important to respond quickly, courteously and professionally to all media calls.
A similar process as described above will be used when someone from the media is requesting permission to take photographs or to film inside our facilities. Refer the caller to the company’s spokesperson named above. No one will be given access to our facility for a photo or filming without approval from the company’s spokesperson, and equally important, the company’s spokesperson will not give approval without talking in advance with the manager of the facility. This is a joint decision between the facility and the company’s spokesperson. Decisions will be based upon a number of considerations including but not limited to:
When dealing with reporters and camera crews who may show up unannounced, the facility manager and staff should act with the same courtesy and professionalism as we approach customers. Contact the company’s spokesperson named above immediately and let them know which news source is there so that they can contact the camera crew’s newsroom or the print photographer’s editor for clarification.
We cannot prevent the filming or photographing in areas outside of our facilities, which we do not operate. Examples would include parks and outdoor spaces.
The following guidelines should be used when television camera crews or print photographers show up unannounced at your facility:
Be courteous and friendly, but also remember that no matter how congenial or affirming the reporter, photographer or camera crew are, everything you say and do may be observed and reported by the media representative.
